Creating a sign that has the perfect balance of fonts, images, colour and design requires following a few ground rules. Here are our five best tips for designing signs that drive home your message instantly and memorably.
𝟭. 𝗛𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆 𝗼𝗳 𝗪𝗼𝗿𝗱𝗶𝗻𝗴
Make sure that the most important text is either at the top or is in the largest font, and the least important is in the smallest. That way, if someone glances at the sign for only a few seconds they know the purpose of the sign.
If you are designing a sign with text and photos it always makes a design more appealing to look at if the elements in the design are lined up. (i.e. if your text is in the centre, your photo should be in the centre as well)
𝟯. 𝗖𝗼𝗹𝗼𝘂𝗿 𝗖𝗼𝗻𝘁𝗿𝗮𝘀𝘁
It is important to make sure that the colour of the text and the background of a design have enough contrast. When the colours are too similar, it makes the text hard to read and they can blend together if someone is reading the sign from a distance.
𝟰. 𝗗𝗲𝘀𝗶𝗴𝗻 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝘀
Sometimes in a design less can be more. Keeping the number of design elements (photos, text, clip art) to a minimum helps create a sign that is clean and easy to understand.
𝟱. 𝗡𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝗙𝗼𝗻𝘁𝘀
Different fonts can be fun to play around with, but too many different fonts in one design can make it look unorganized. Limiting the design to one or two fonts makes everything look more cohesive and keeps the text easier to read.
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