It is widely agreed that the Gold Coast property market is about to boom. Demand for land is high, and governing bodies are allowing new land development approvals through at a cracking pace not seen since before the GFC. Paired with the breaking news of a record land sale rumoured to be worth over 9 million dollars for a inner-city Gold Coast waterfront block, now is the time for developers, architects and builders to quickly reflect on their marketing for the coming rush. We discuss what signage can do for your business in the development or construction industry.
New Land Releases? Market on or close to site!
If the site is too remote from large thoroughfares such as a highway, reliance can be given directly to small print and online marketing to assist in delivering your message to potential customers. However, if located within a short drive of a major highway, Billboard Signage is a perfect option.
…are not immune to having to advertise their presence. Where temporary fencing structures exist, this is an ideal medium to market a new development. In these instances, the use of Banner Mesh or Printed Shadecloth installed around a new site will draw the attention of a potential customer.
Don’t Forget the Site Sales Office Signage
The site sales office is also a prime area for the use of signage. Combinations of Self Adhesive Vinyls (SAV’s), Flags and Tri-Sided Banner Totems will give your sales office that professional edge that competitors may overlook.
Architects and builders
…usually work on projects within large developments and depending on where a build is occurring, potential customers will be keen to know what builder or architect is involved. In the instance of the record waterfront sale on the Gold Coast – the architect or builder who is contracted to that project will be attracting a lot of attention from the moment it all begins.
By using a combination of banner mesh, corflute and alupanel signage – not only is your business being noticed, but builders can also meet their WHS requirements. This is achieved by using a part of the banner mesh signage space for safety signage requirements – also known as the ‘two birds, one stone’ approach.
With over a decade of experience in site signage, at SiteSmART we collaborate with you to find a solution to your signage needs. Our motto has always remained true: At SiteSmART – Our Business is about getting Your Business Noticed.