You’ve been living under a rock for the last 10 years if you have missed the phenomenal rise of Social Media and its here to stay. Social Media: in all its splendid glory. Not only does social media allow you to connect with friends and family on a personal level – but it also allows you to connect with your favourite things, places, eat-outs or ins – on a consumer level. And this, my friendly blog reader brings us to the dawning of a new age in marketing.
Like, 5 years ago.
But, if you’re a tad slow on the uptake – or just not sure if it is for you and your business, lets visit the benefits of Social Media Marketing. Cost effective, Meta-statistical measurements, free platforms, and ideal for the smallest sole trader to the largest conglomerate…. Social Media is a super resource capable of reaching far and wide. And inherently further than any ‘fingers’ that might go on walkabouts.
But, costs and figures aside: the cost of reaching out to your customers and potential customers socially gives firstly, customer insight between the business and the customer, but secondly, also drives the customer experience further.
For instance, a customer recently found a caterpillar in a capsicum at Coles (you can read the whole story here if your rock also doesn’t get the News). Less than 15 years ago, this would have resulted in a shouting match at a shop front and would’ve ended there; but, with social media, it turned into an exponentially shared and discussed feature with some humour. Result? A happy customer experience…oh, and a happy outcome for the caterpillars too.
What did Coles get out of it? I hear you asking…Marketing exposure about ‘its fresh food’ that money could not have bought.
But before our apprentice Jason, in packing, starts stuffing caterpillars into Banner Mesh rolls (please call us if you do find any, just in case), there’s something else that needs to be said in regards to reaching out on Social Media platforms.
It worked for Coles, because it was unique, bold and appropriate for the situation. It wasn’t something replicated from a competitor and certainly wasn’t rebranded from said competitor, trying to make their brand more impressive off another persons work. This sort of thing doesn’t work in the long run. Customers on Social Media are a fickle lot, and one thing people don’t like is a company thinking that their customers are stupid. It’s disrespectful and it’s rude. Customers looking at various companies selling a similar item will take notice of posts, they will notice what is being said and they will see when. Original content that is well thought out and well planned and thoughtfully posted will result in a happy Socially Connected Media for everyone.
So – is Social Media Marketing for your business?
If you’re prepared to use some original and consistent content, which showcases your business and your clients interests; then you’re onto a winner. But, if you’re still unsure? Best keep that drawer of caterpillars nearby – just in case.